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Many of our customers have expressed concern over the price increases they have seen in the last year in our products. I think it might be time to address these concerns in the hope that I
can provide some understanding as to why this is happening.
First, let me say that we at Aim Projectiles have no wish to jack prices up out until they are out of reach for most people. We are trying to provide the best bullet for the
price available in Canada, and over-pricing would only harm us in the long run.
We are however, subject to the ebbs and flows in the prices of base metals in the international marketplace, namely lead and copper. The prices of these materials has been
steadily on the rise for well over a year, and costs have more than DOUBLED. We have no choice but to key our prices to these movements or we will quite simply be out of business. We
tried to hold the line on pricing for as long as we could and in fact, at first were losing money on every box of bullets we sold.
While we can and do use reclaimed lead when available, the supply of this material is at best spotty. As well, there are substantial labour costs associated with
cleaning/separating the metal from contaminants, disposing of these contaminants, re-alloying the metal and even just collecting it. So unless you are a hobbyist who casts a few bullets for
personal use, there are not as many savings there as one might think.
Rest assured that we will continue to do everything we can to hold the line on pricing, but reserve the right to adjust prices without notice according to market pressures.
This also means that if metal prices drop, you can expect a DOWNWARD adjustment on our prices as well.
In the meantime, we are continuing to develop and refine our product line in the hope that Aim Projectiles will be able to supply your needs for years to come. We hope 2010
will be a positive a fruitful year for all, and we'll see you at the ranges.
Thanks
Everyone at Aim Projectiles
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